Let's review an age-old architectural question for enterprise marketers…Where should personalization live?
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From the Blog
Identity snafus are merely the most visible symptom of a much larger infrastructure challenge—and AI is about to make your choices far more consequential
Everyone loves the idea of journey orchestration, but to date, few large enterprises have successfully applied it. There's a good reason for this. It's hard! But, as always, the application of modern technologies by maturing organizations offers new opportunities.
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