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Tony and I explore the ideas in my new book, including the evolution of DAM, why enterprises struggle to scale AI initiatives, and the shift from traditional content repositories to intelligent, AI-driven content delivery.
Larger enterprises face fundamentally different MarTech challenges than their smaller competitors, with unique strengths and demands relative to smaller competitors.
Tony and I talk about the ideas behind his new book, including the rise of AI-powered consumer agents, the shift toward a post-channel world, and why enterprises need to invest in foundational data, content, and decisioning capabilities.
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Check out these forthcoming industry-related events.