Woe to any digital leader that treats WCM capabilities as a commodity.
- Marketing technology. Web content management technology (WCM) remains nuanced and essential, not a commodity.
- Martech stack diversity. The martech stack has evolved, with WCM being just one of many dynamic components.
- WCM platform options. Content marketing platforms continue to innovate, offering a range of choices for modern businesses.
"Commodity" is a dreaded term in technology. It implies something so simplistic, so standardized, and so cheap, you don’t even need to compare suppliers based on the product itself. The word brings to mind something you trade in bulk, like pork bellies or orange juice.
No tech vendor wants to sell something commoditized, and even technology buyers and consultants will shy away. After all, where’s the challenge and innovation? Read More. I hear with some regularity that web content & experience management (WCM) technology has become commoditized. As someone who’s followed the market for a couple decades now, that term certainly pricks up my ears. But it’s simply not true, and woe to any digital leader that treats WCM capabilities as a commodity. Read More.