Digital marketing technology is too immature to effectively address enterprise business strategies.
That's the stunning conclusion of new research from the independent analysts at Olney, Md.-based Real Story Group (RSG).
Unlike past technology waves, when technologies developed quicker than enterprise strategies, digital marketing technologies are lagging the problems they are supposed to solve.
The Digital Marketing Challenges
Jarrod Gingras, managing director and analyst at RSG, told CMSWire the immaturity of the technologies is compounded by enterprise confusion about the solutions. “Enterprises are picking the wrong tools for the job,” he said. Read More.