On-Demand: Town Hall Debate on Design Thinking and Tech Selection

Last month, Rosenfeld Media founder Lou Rosenfeld and Right Way to Select Technology book authors Tony Byrne and Jarrod Gingras held a one-hour town hall discussion on how to apply design thinking to technology procurement.

Watch the recorded Town Hall here.

When you mention “tech selection,” people frequently groan and bring up horror stories from past failures.  But does picking the right tools for digital modernization always have to be so hard?  Applying a more design-thinking approach as a replacement for traditional waterfall methods can transform the front end of your technology projects.

In this town hall format, three experts shared their experiences and stories, answered questions, and offered some practical advice.

Review any time on-demand.

 

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