Agents, agents, everywhere! But who's actually using them? And what do they really offer for MarTech leaders? At what risk and costs? You have questions. RSG has the real answers.
Watch this fast-paced, reality-based exploration of where and how agents should (and should not) fit into your MarTech stack.
MarTech leaders are getting flooded with AI pitches: copilots, insight agents, automated reporting, and optimization tools. Many of these tools look impressive in a demo, but the real question is whether the organization can trust the evidence behind the recommendation.
How enterprise teams must rethink agency relationships, ownership of data and content, and the shift from traditional supply chains to AI-driven demand chains.
Many organizations believe they are standardizing their martech stack. In reality, the stack is standardizing them.
A notable shift is underway across the agency and consulting landscape. Over the past few years, major services firms have begun acquiring AI and analytics product companies at an accelerating pace.