On-demand Webinar - AI Feature Redundancy: Sorting Value from Bloat

At this point virtually every MarTech and Digital vendor has rushed to add AI and Agentic features to their roadmaps and offerings. As the dust settles, MarTech leaders are left with stacks cluttered with overlapping features, clouded value, and potential cost escalators.

In this recorded session, RSG Founder Tony Byrne and Principal Analyst Scott Simmons introduce the AI Redundancy Audit, a rapid but rigorous process that is the keystone of AI portfolio rationalization for marketing and digital leaders looking to cut bloat and focus resources on high-yield use cases.

Watch the Recorded Briefing

 

RSG Recorded Webinar - AI Feature Redundancy: Sorting Value from Bloat

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AI Confusion

AI Feature Redundancy: When “AI Everywhere” Becomes a Problem

Over the past 18 months, virtually every MarTech and digital vendor has rushed to add AI and agentic features to their roadmaps. Drafting copilots, predictive segments, automated tagging, journey optimization, and agents for everything from campaign creation to analytics.