On-demand Webinar - AI Feature Redundancy: Sorting Value from Bloat

At this point virtually every MarTech and Digital vendor has rushed to add AI and Agentic features to their roadmaps and offerings. As the dust settles, MarTech leaders are left with stacks cluttered with overlapping features, clouded value, and potential cost escalators.

In this recorded session, RSG Founder Tony Byrne and Principal Analyst Scott Simmons introduce the AI Redundancy Audit, a rapid but rigorous process that is the keystone of AI portfolio rationalization for marketing and digital leaders looking to cut bloat and focus resources on high-yield use cases.

Watch the Recorded Briefing

 

RSG Recorded Webinar - AI Feature Redundancy: Sorting Value from Bloat

Other AI for Marketing posts

RSG Recorded Webinar: Selecting AI for your MarTech Stack

On-demand Webinar: Selecting AI for your MarTech Stack

For Marketing teams, AI is transitioning from an interesting (if not always reliable) set of features to solutions targeting specific use cases. As the benefits, costs, and stakes all elevate, savvy MarTech teams are taking a harder look at AI technology suppliers.

Don't Let AI Become Your Next MarTech Suite

Don't Let AI Become Your Next MarTech Suite

What if the biggest risk of enterprise AI isn't that vendors learn from your customer data—but that they become the place where your enterprise accumulates customer intelligence?