On-demand Webinar: Early Wins in Agent AI for MarTech (How to Pick the Low-Hanging Fruit Without Slipping on a Banana Peel)

Vendors (and executives) are pushing hard for “agent-based” AI, tools that promise to act autonomously across workflows.

The banana peel reference may sound a bit tongue in cheek. But the fact that few enterprises fully understand the risks, opportunity fits, and operational how-tos they need to successfully select, build, and scale high-return Agentic AI automations is no joke. These gaps are esGEtpecially relevant in marketing and customer experience functions, where journeys are messy, data is partial, and explainable (and even human-in-the-loop) decisions matter.

In this recorded webinar RSG Founder Tony Byrne and VP Research Apoorv Durga provide a rapid yet rigorous approach to finding and prioritizing the best-fit, highest-reward, and lowest-risk Agent AI automation opportunities for your enterprise MarTech operation.

Watch the Recorded Briefing

 

RSG Recorded Webinar: Early Wins in Agent AI for MarTech

Other Agent AI for Marketing posts

Framework for building an Insights AI architecture

Building an Insights AI Architecture

Some enterprises that Real Story Group advises are finally moving beyond the pilot stage with Agent AI. They have real setups running in production, or they're getting very close. But the main issue stalling these rollouts is almost always architectural rather than related to the underlying LLM ...