Larger enterprises face fundamentally different MarTech challenges than their smaller competitors, with unique strengths and demands relative to smaller competitors.

Tony and I talk about the ideas behind his new book, including the rise of AI-powered consumer agents, the shift toward a post-channel world, and why enterprises need to invest in foundational data, content, and decisioning capabilities.

For 15 years, RSG has updated its famous MarTech Subway Map annually. With the world changing rapidly and enterprise stacks undergoing a major transition to MarTech 4.0, it's time to revisit the vendor landscape going into 2027.

Most enterprises will not buy a content warehouse as a finished product, so the question is where to start.

Tony and I talk about the concept of MarTech 4.0, explaining why enterprise organizations must move beyond siloed channel strategies toward unified data, content, decisioning, and orchestration.