On-demand Webinar: Selecting MarTech in an Era of AI Hype

What does MarTech selection look like in an era characterized by almost overwhelming AI messaging? How much does AI really matter to finding the best-fit platform and vendor? What do you need to do differently, and what remains tried-and-true?

These are complicated questions, but you deserve straightforward answers. Get them from RSG.

In this recorded webinar, Tony Byrne provides independent, realistic, and actionable guidance for MarTech leaders contemplating platform shifts in 2026.

Watch the Recorded Briefing

 

RSG Recorded Webinar: Selecting MarTech in an Era of AI Hype

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RSG Webinar: The Future of Agency Relationships

Webinar: The Future of Agency Relationships

The MarTech landscape is shifting rapidly, amid requirements for omnichannel engagement and greater understanding about the enterprise foundations required for successful AI in Marketing.

2026 Council Schedule

Two Upcoming MarTech Stack Leadership Council Meetings You Should Not Miss

The MarTech Stack Leadership Council exists to give senior enterprise leaders a space to think more clearly about the technology, content, data, and operating models shaping modern marketing, content, and digital experience stacks. We have two upcoming Council meetings that we invite you to consider.

RSG Recorded Webinar: Modernize Your MarTech Selection Process

On-demand Webinar: Modernize Your MarTech Selection Process

Juggling a multiplicity of stakeholders, lengthy requirements checklists, and ambitious timelines are just a few of the challenges MarTech leaders face in selecting technology. Throw in AI-hype and some overly-aggressive sales practices from a vendor or two and things can get downright ugly.