Larger enterprises face fundamentally different MarTech challenges than their smaller competitors, with unique strengths and demands relative to smaller competitors.

Tony and I talk about the ideas behind his new book, including the rise of AI-powered consumer agents, the shift toward a post-channel world, and why enterprises need to invest in foundational data, content, and decisioning capabilities.

Most enterprises will not buy a content warehouse as a finished product, so the question is where to start.

Tony and I talk about the concept of MarTech 4.0, explaining why enterprise organizations must move beyond siloed channel strategies toward unified data, content, decisioning, and orchestration.

If you're a MarTech leader, you've probably experienced some version of the same frustration. Your team owns critical systems, manages increasingly complex customer data, helps shape digital experiences, and is now being asked to play a leading role in AI initiatives. Yet despite all that responsibility, you can still find yourself treated as an implementation resource. The business arrives with a request, your team evaluates the options, builds the solution, and moves on to the next request. Meanwhile, strategic decisions too often happen elsewhere.