On-demand Webinar: What's the Real Story on Salesforce for MarTech?

Having grown substantially via acquisition and some in-house development, Salesforce now has at least some footprint in many enterprise MarTech stacks. Like competitor Adobe, Salesforce aggressively seeks to play a more central role in that stack. How should you respond?

Watch RSG Founder Tony Byrne present this information-rich 30-minute webinar, What's the Real Story on Salesforce for MarTech?

Recorded Webinar: What's the Real Story on Salesforce for MarTech?

Watch this fast-paced recorded briefing for MarTech leaders.

Access the recording.

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On-demand Webinar: The Future of CDPs

Of all the platforms in a large-enterprise MarTech stack, CDPs have always engendered the most debate. What specific services make sense at that tier? How should CDPs fit into a modern architecture? Who should own and run the platform? What's the impact of AI?