For Marketing teams, AI is transitioning from an interesting (if not always reliable) set of features to solutions targeting specific use cases. As the benefits, costs, and stakes all elevate, savvy MarTech teams are taking a harder look at AI technology suppliers.

The marketplace for AI and Agentic tools that serve Marketing departments has changed markedly...

Two members-only briefings on AI: A Fresh Look at the Marketplace & New Design Patterns

What if the biggest risk of enterprise AI isn't that vendors learn from your customer data—but that they become the place where your enterprise accumulates customer intelligence?

MarTech leaders are getting flooded with AI pitches: copilots, insight agents, automated reporting, and optimization tools. Many of these tools look impressive in a demo, but the real question is whether the organization can trust the evidence behind the recommendation.