MarTech leaders are getting flooded with AI pitches: copilots, insight agents, automated reporting, and optimization tools. Many of these tools look impressive in a demo, but the real question is whether the organization can trust the evidence behind the recommendation.

Bullying by major MarTech suite vendors is definitely a thing.

How enterprise teams must rethink agency relationships, ownership of data and content, and the shift from traditional supply chains to AI-driven demand chains.

Many organizations believe they are standardizing their martech stack. In reality, the stack is standardizing them.

A notable shift is underway across the agency and consulting landscape. Over the past few years, major services firms have begun acquiring AI and analytics product companies at an accelerating pace.