Episode 8: Is Your MarTech Vendor a Zombie?

Some MarTech vendors are "zombies" — drifting through the market on legacy code, outdated R&D, or dwindling venture cash. These companies often coast on old technology, legacy maintenance fees, or venture cash rather than true innovation. They may appear stable, but their products stagnate, R&D fades, and support dwindles.

In spirit of the Halloween season, in this episode, we'll explain how to spot the undead in your MarTech stack!

 

Listen to Episode 8:

Watch Episode 8:

Listen now or save for later!

Previous Episodes:

Other Web Content & Experience Management posts

On-demand Webinar: The Future of Web CMS

Web CMS platforms have been around for more than three decades now, and remain a central part of many enterprise stacks. However, this technology has become ripe for disruption as traditional channels slowly transition to more algorithmic and agentic means of experience creation and assembly.