New Survey of Customer Journey Mapping Tools

Today we released an advisory paper surveying the landscape of customer journey mapping toolsets. It's available to all RSG subscribers immediately (login required).

Previously, we've discussed the transition from customer journey mapping to outright journey orchestration (recorded webinar here - registration required). It's a big leap.  But many of you are still in the mapping phase, and wondering what platforms can help you visualize your findings.

Turns out you have multiple choices, across four categories, with key trade-offs among them. Here's a representative sampling.

RSG Customer Journey Mapping Tools Landscape
Tools Landscape - Representative sampling of vendors. Source: RSG

When you're ready to tackle actual orchestration, check out RSG's hard-hitting evaluations of the thirteen most significant JOE vendors.


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