See You at the DX Summit this November?
I really enjoy the annual DX Summit, put on in Chicago this November by the good folks over at CMSWire. It's always a nutritious event, with multiple tracks and refreshingly practical keynotes -- this year from Shawn Goodin, Marketing CTO at JP Morgan Chase, and Scot Gillespie, VP & CTO at The Washington Post.
And now I'm happy to share that RSG can offer you 30% off registration, using this code: DXS30RSG
Please say hello while you're there. I'll be leading a couple of sessions.
(Nov. 13) Workshop: The Right Way to Select Digital Experience Technology
The accelerating pace of innovation and enthusiasm around DX technologies has made 2017 an exciting time in our industry. AI, Machine Learning, ABM, Influencer Marketing, Creative Operations Transformation — the list goes on. This tour of what's working (and not) for digital experience leaders will explore what you should be focused on in the short term, what you should wait on and what sort of capacity you'll really need to be successful in 2018.
(Nov. 14) The Digital Experience Myths and Truths of 2017
This fast-paced session will give you the inside scoop on how to match your unique needs to the right digital experience technology stack vendors, ranging from WCM to DAM to CRM to Marketing Automation and more. Learn how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs.
The DX Summit agenda includes best practices from major organizations like JPMorgan Chase, MetLife, Nasdaq, UNICEF, The Economist, The Chicago Bulls, Caterpillar, and The Washington Post.
Join Real Story Group along with fellow attendees from the digital teams of E*TRADE, Comcast, Novartis, Bluecross Blueshield, Domino's Pizza, American Family Insurance, Marriott, McDonald's, Charles Schwab, USAA, MassMutual and many more.
Hope to see you in Chicago this November!