Digital Asset Management (DAM) technology is increasingly important to enterprise customer engagement initiatives, but with dozens of alternatives, do you have the right solution? Thinking about separating from your current vendor? Looking to adopt DAM technology from scratch? This session is for you.
Rather than selecting DAM technology based on a ratings spreadsheet or the demo you just saw, RSG managing director Jarrod Gingras will offer a more practical — and effective! — approach. You'll learn about the most important criteria when creating a shortlist, how to craft an effective RFP, and how to organize demos that yield useful results.
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