Tech Selection Series: Researching the Marketplace
MarTech/CX marketplaces continue to evolve rapidly and has become more complex with more overlaps, new vendors, more investment, emerging niches, and evolving use cases
MarTech/CX marketplaces continue to evolve rapidly and has become more complex with more overlaps, new vendors, more investment, emerging niches, and evolving use cases
In this segment of RSG's "Real Story Vendor Procurement" series, I'll cover narrative scenarios - an essential step in any test-based selection process...
Welcome to the first edition of RSG's "Real Story Vendor Procurement" (RSVP) best practices series. I'll be sharing some foundational advice