"Competitive Upgrades" Hit the CM Marketplace
It was inevitable. And you'll see more of it. With recent mergers, acquisitions, and outright collapse, vendors will offer competitive upgrades to stranded buyers.
(Note: RSG Member firms get behind the curtain.)
Several well-backed European Web CM vendors are testing the huge U.S. marketplace. One Holland-based vendor that has decided stay at home is Tridion, makers of DialogServer. Tridion's focus on multinational CM projects exposes a traditional weakness of U.S.