The slogans change, but the underlying misconceptions don’t

This Thanksgiving, Tony and I decided to do something different: set aside our usual skepticism and focus on gratitude.

Many enterprise MarTech teams are piloting AI services across different channels. Somewhat fewer are pushing prototypes into enterprise-wide production amid questions of cost, consistency, and readiness.

Are you taking the right steps to advance your MarTech career?

We can declare a victor: composable MarTech - Digital stacks have won

Why CDPs refuse to fade away...

I’m very excited on your behalf about the next phase of enterprise customer content management

A single customer view is not a one-time project; it's an ongoing process that requires constant adaptation

Some MarTech vendors are “zombies” — drifting through the market on legacy code, outdated R&D, or dwindling venture cash.

Some advice to share, tailored specifically for MarTech leaders

Juggling a multiplicity of stakeholders, lengthy requirements checklists, and ambitious timelines are just a few of the challenges MarTech leaders face in selecting technology. Throw in AI-hype and some overly-aggressive sales practices from a vendor or two and things can get downright ugly.

Some universal patterns for you to follow...

Finding "synergies" across two firms' digital estates is harder than it looks.

However much debated, the report documents uncomfortable truths about AI in the modern enterprise -- but you can close those gaps

In a world where every campaign platform calls themselves an "journey builder," it's worth understanding what true journey orchestration really means, and why it's so important