Recent Real Story Group Blog Entries

Tech Select Series: Evaluating Vendor Proposals

• November 13, 2019

Let's talk about evaluating vendor proposals. Reading through all the long documents can feel like a slog, but

New Vendor Evaluations for Omnichannel Content Platforms.

• November 12, 2019

One of those rare times where customers are running a bit ahead of the technology

What to Make of Salesforce's Latest CMS

• November 7, 2019

Salesforce is pitching a more generalized web and omnichannel content management platform - what should you make of it?

Tech Selection Series: Answering Bidder Questions

• November 5, 2019

Solicit questions and answers in writing, be respectful, set a deadline and treat each vendor fairly...

Updated Evaluations of Sitecore and CoreMedia

• November 4, 2019

Fresh takes on two longtime WCM players.

[Webinar] What is an Omnichannel Content Platform?

• October 31, 2019

Is There an Omnichannel Content Platform in Your Future? Join Tony Byrne to find out.

Real Stories: The After-the-Implementation Business Case

• October 30, 2019

Your business case should not come after the new technology is already purchased and implemented.

Tech Selection Series: Issuing Your RFP

• October 29, 2019

Delivering the RFP to the bidders seems very straightforward, but actually there's some things that you can do here that will influence response rates.

See You in Vienna Next March?

• October 28, 2019

The Right Way to Select MarTech & CX Technology at the Advatera Digital Leadership Forum 2020 in Vienna.

Is There an Omnichannel Content Platform in Your Future?

• October 26, 2019

This new research stream represents a bit of a departure for RSG, yet something important is happening here.

Mastercard Acquires SessionM CDP

• October 25, 2019

Just when you thought the scope of CDP couldn't get wider...well it's still broadening.

What to Make of Microsoft's New CDP?

• October 24, 2019

In short, as usual we're skeptical, though it's early days for Redmond here

Real Stories: Making Space for Open Source Solutions

• October 23, 2019

Remain open to alternate business models and be creative around finding the right firm to bid on behalf of a particular technology.

Tech Selection Series: Developing Your RFP

• October 22, 2019

This effort will set the stage for the entire vetting process, so take the time to get it right

Twelve Lessons from Enterprise Stack Owners

• October 18, 2019

Some lessons learned after RSG gathered together 20+ large-enterprise stack owners under our Omnichannel Executive Council