Recent Real Story Group Blog Entries

CDP Mid-Year Review

Get clear about what you want a CDP to actually provide, and just as importantly, where it fits in your overall tech stack

What Is a Real Quadrant?

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!

SAP Announces CDP

Keeping all your customer data in once place is a great objective. However, what that place should be is a tricky question.