Several CDPs are now beginning to offer some capabilities in this area.

It can be tempting to bypass a bake-off, but trust me: don't skip this step.

Join RSG founder Tony Byrne for a rapid tour of “gotchas” to avoid when selecting or implementing technology

I've noticed a recurring trend where large vendors disrupt well-reasoned buyers through questionable tactics.

Don't waste your colleagues' time if a demo has gone completely off the rails.

Sometimes a team can’t reach consensus... Some helpful tips to get back on track.

A fresh look at Contentful and two new additions in Amplience and Cloud CMS.

Evergage CEO & Co-Founder Karl Wirth announced the CDP vendor has been acquired by Salesforce.

Customers expect you to engage coherently and consistently with you regardless of channel and continue doing so when new channels emerge. How to get there?

It becomes as less suitable platform, at least on its own, if you need advanced capabilities in specific areas

Welcome to RSG's latest "Real Story" case study about technology selection.

Some interesting upstarts have emerged, and some established MarTech cloud vendors are struggling in this space.

RSG updated a sizable set of vendor evaluations in our Customer Data Platform research stream.

Find out what it really takes to redeploy common stories and experiences across channels in the coming decade.