Recent Real Story Group Blog Entries

Episode 6: A Roadmap for Your DAM Journey

Whether you're just getting your DAM off the ground or exploring advanced omnichannel content strategies, this episode offers a practical framework to help you understand where you are in your DAM journey—and where you need to go next.

Contentful’s Pivot: Ambition Meets the WCM 4.0 Reality

For years, Contentful stood as the archetype of the WCM 3.0 era: a headless CMS focused on structured narrative content, clean APIs, and developer agility. In a world tired of bloated monoliths, that clarity won converts fast – especially among developers.

Agentforce 3: Smarter Workflows, Same Salesforce Cage

Salesforce wants you to believe it has cracked the code on autonomous AI agents. With the release of Agentforce 3, the company promises a leap forward: agents that plan, reason, and act independently, orchestrating outcomes across sales, service, marketing, and beyond.

Adobe LLM Optimizer: Big Vision, Bigger Questions

At Cannes Lions on June 16th, Adobe launched LLM Optimizer, its newest play in the GenAI arena. The pitch? Help brands shape how they appear in AI-powered search and assistants like ChatGPT, Gemini, and Perplexity.