To involve IT... or to not involve IT? Can you relate to this question?

You want to plan it like a real implementation, learn key lessons and gauge your readiness...

The key message here is that you want to start your negotiations early...

Lately I've been having a lot of apparently opposing beliefs about the Customer Data Platform (CDP) marketplace.

It’s one thing to map and analyze customer journeys, but what if you want to actually improve them across channels?

At some level the implementation phase never really ends... but you can create an environment for adaptable, continuous improvement.

Lexer is a well known CDP provider, but are they right for your strategic business needs?

This story illuminates the problem when feature-based evaluation gets taken to its logical extreme.

It's bake off time - where your two vendor finalists compete head to head.

What's in store for Omnichannel technology in 2020? Join Jarrod for RSGs top ten key predictions!

The next step in our best practice series is how to filter vendor bidders down to two finalists.

Like CDPs and JOEs, an OCP seeks to serve as a single source of truth.

Learn how emerging omnichannel needs are shaping eight key marketplaces.

Join Tony Byrne for a critical review of JOE technology and its potential role in your broader omnichannel stack.

Demos can be very revealing, certainly about the vendor, but also about your own requirements.