Recent Real Story Group Blog Entries

Myths That MarTech Vendors Tell Themselves

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality

CDP Scenario 9: Advanced Customer Data Management

Some CDP vendors target more complex data environments. They differentiate less on marketing activation and more on creating advanced data stores that marketers can then leverage in arbitrary ways.

Updated WCM Marketplace Categories

After updating several major vendor evaluations, we tweaked RSG's Web Content & Experience Management (WCM) marketplace categorization

DAM Scenario 13: Media Editing & Assembly

This scenario overlaps a bit with Media Asset Management (MAM) technology and desktop-based editing suites. DAM vendors have been encroaching on both domains in recent years.

How Did Our 2018 Predictions Fare?

By my count we were 8.5 out of 12, or once again about 71%. That's pretty typical for the 15 years we've been prognosticating...