2016 Digital & Media Asset Management Market Analysis
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2016 was another year of moderate progress for the digital & media asset management marketplace. Although most vendors gradually added functionality and partnerships to address the broadening scope of enterprise asset management needs, there have been few major product launches or acquisitions since 2012. We continue to see more DAM-specific vendors enter the market, especially in the area of cloud and SaaS (Software as a Service) offerings.
In the 2016 market analysis, we explore the current state of the digital & media asset management market in-depth, including:
-- DAM as an element in the broader digital marketing toolkit
-- How refinements and partnerships -- not innovation -- currently drive product development
-- The proliferation of cloud-oriented DAM offerings
-- Vendor operation & service struggles
-- How the 40+ vendors we evaluate currently fare in terms of risk and pace of change