[On-demand] AI Feature Redundancy: Sorting Value from Bloat
At this point virtually every MarTech and Digital vendor has rushed to add AI and Agentic features to their roadmaps and offerings. As the dust settles, MarTech leaders are left with stacks cluttered with overlapping features, clouded value, and potential cost escalators.
In this recorded session, Real Story Group Founder Tony Byrne and Principal Analyst Scott Simmons describe the shift from AI Adoption to AI Accumulation, the risks they see emerging, and offer guidance on how to move forward—including an introduction to RSG's AI Redundancy Audit, a scenario-based framework to identify AI overlaps and focus investment on high-yield use cases.
