[On-demand Briefing] Digital Marketing Software 101
Please note: You must be subscribed to the DMT, Collaboration, DAM, ECM, SharePoint, CMS research stream(s) to download this advisory. Please log in if you're subscribed to any of those research streams. Otherwise, see subscription details here.
You already know that marketing is evolving and has become increasingly digitally focused. That means today's marketers must be even more proficient using various marketing technologies to be fully effective.
There are many types of tools claiming to provide "digital marketing." If you map capabilities to these tools however, you may need one or more of the following — and probably some others as well:
- Lead management tools
- Campaign management tools to create and manage campaigns using email, social media, web, and mobile
- Landing page management tools
- Social media monitoring and intelligence tools
- Combinations of many of the above in self-styled "suites"
In this webinar, Theresa Regli will provide an introduction to the marketplace, and you'll gain a solid comprehension of your marketing technology options.