[On-Demand Briefing] Evaluating Personalization Technology
As omnichannel tech stacks mature, personalization capabilities are increasingly becoming an independent layer in their own right. But how should you look at personalization technology and which vendors might be right for you?
Access this recorded briefing with RSG analysts Tony Byrne and Apoorv Durga for a fast-paced tour of this still-evolving marketplace, based on newly-released research into the top dozen personalization technology players. Come for the useful architectural analysis, stay for the usual hard-hitting vendor critiques!
