[On-demand Briefing] New Choices For E-mail and Marketing Automation Technology
Enterprise requirements for Email Service Provider (ESP) and Marketing Automation Platform (MAP) technology continues to evolve. Some long-standing vendors have adapted, but many have not.
In this recorded webinar, Tony Byrne reviews why and how you face a different set of choices regarding outbound messaging technology than you did even five years ago. He also explains why some large enterprises are rethinking these capabilities in light of more omnichannel, customer-centric stack architectures.
