[On-demand Briefing] Selecting the Right CDP Technology

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Packaged Customer Data Platform (CDP) technology tops many customer experience roadmaps for very good reasons. CDPs can give engagement managers a much more adaptable environment to unify customer and prospect records.

Today you can choose from many plausible CDP platforms. Which one is right for you? On the surface they mostly look the same, but underneath the covers they actually behave quite differently.

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Selecting CDP

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