[On-demand] Is It Time to Replace Your ESP/MAP?
A surprising number of enterprises continue to struggle under legacy Outbound Marketing Platforms (ESPs and MAPs). Meanwhile, newer vendors frequently want to play an outsized role in an otherwise composable stack. What's a MarTech leader to do?
Real Story Group founder Tony Byrne gives a fast-paced overview of the current state of the market, along with some trends suggesting a very different future for outbound messaging in an AI-inflected stack.
In the near-term and long-term alike you face some important choices. Don't miss this independent guidance for MarTech leaders on the future of outbound marketing platforms.
