[On-demand] Selecting MarTech in an Era of AI Hype

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What does MarTech selection look like in an era characterized by almost overwhelming AI messaging? How much does AI really matter to finding the best-fit platform and vendor? What do you need to do differently, and what remains tried-and-true?

In this recorded webinar, RSG Founder Tony Byrne provides independent, realistic, and actionable guidance for MarTech leaders contemplating platform shifts in 2026.

 

RSG Recorded Webinar: Selecting MarTech in an Era of AI Hype

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