Managing Work-In-Progress Digital Assets

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Since the dawn of time, people have used imagery and annotation to tell and refine stories. Even in the days of cave paintings, iteration on a theme became part of the story’s adaptation and/or evolution, with each person adding an imprint to the original piece of content.

Today, DAM technologies help us tell brand stories, but what we call a DAM system has historically only managed finished or completed assets. To fulfill the need to manage the creation of digital assets — what we often refer to as “the world in front of DAM” — a market of technologies has emerged. This paper defines the enterprise discipline of Creative Operations Management (“COM”) and the Work-in-Progress (“WIP”) technologies that support the creative process, and explores your options as a buyer.