Mobile Content Delivery: When You Need Specialized Tools to Supplement Your Web Publishing Platform

Please note: You must be subscribed to the CMS, Portals research stream(s) to download this advisory. Please log in if you're subscribed to any of those research streams. Otherwise, see subscription details here.

When mobile enabling an existing web property, you face a key decision:  Whether to rely on your incumbent web publishing platform (e.g., WCXM or portal software), or whether to deploy a specialized tool from a plethora of vendors such as Antenna Software, RhoMobile, Netbiscuits, Kony, and more.

Portal and WCXM vendors argue that since their platforms already separate content from presentation, you only need to create mobile-specific templates to address mobile visitors.  This approach offers simplicity and convenience, but also portends significant limitations.  This briefing will help you to decide whether, where, and when you should consider supplementing your incumbent web publishing platform with specialized tools.