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celum DAM

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DACH DAM Vendor Update: celum and Picturepark

Picturepark is most frequently employed for image storage and organization rather than production and publishing, relying on integrations, plugins, and connectors to carry out tasks outside of basic DAM Library scenarios. celum, meanwhile, has chosen to focus its efforts on bigger deals -- and thus larger clients -- abandoning some of its less-expensive offerings for a bigger piece of the pie

The Blurring of Enterprise Lines in DAM

But now with even SMBs adopting cloud-based DAMs containing hundreds of thousands of assets numbering in the dozens of terabytes, deployment strategy has become more important than the rather arbitrary term "enterprise"

Back to DACH

As much any of the other five continents where we have research customers, we see that Europe is particularly regionally inclined: small vendors flourish in their local markets, often keeping out larger global competitors. But perhaps moreso than the rest of western Europe (UK excluded), out of DACH has come come of the largest technology powerhouses in content management, from the likes of SAP and CoreMedia to Day (since acquired by Adobe) and e-Spirit, to open source projects such as Magnolia, OpenCMS, and Typo3