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Beware the WCM Vendor Trying to Be Your Integrator

We increasingly see WCM vendors putting pressure on their SI partners to become more like loyal resellers. For WCM, you don't want a reseller. Look for independent services firms that know a small handful of tools really, really well. Then work only with those integrators and consultancies who will sit on your side of the table, rather than just parrot the vendor line

How can you distinguish among .NET WCM vendors?

If you simply make a feature matrix, nearly all of these players will check nearly all the boxes: segmentation, content repurposing, microsite management, campaigns, marketing platform integration, and so on.

When you start looking deeper, some significant differences emerge.

Growth and Turmoil in the WCM Mid-Market

As a buyer, what to make of this? We'll share some broader marketplace trends with our subscribers shortly, but in the meantime, I'm pleased to announce a significant update to our WCM vendor evaluations, with a particular emphasis on the major, .NET-oriented players

Adobe Experience Manager vs. Sitecore CMS

Adobe EM and Sitecore CMS are two platforms that come head to head quite often in the WCM product selection projects we lead for our customers. Here are some pointers to help distinguish strengths and weaknesses of Adobe Experience Manager versus Sitecore CMS

Should you go with a Portal or Web CMS?

This is the most common question that my colleagues and I encounter from our customers who are in the process of evaluating options for building a web property.

The reason is not difficult to find.

From WCM to WEM and CEM - a change of heart?

Those of you under the impression that Web Engagement Management (WEM) and Customer Experience Management (CEM) are mere buzzwords may want to pause and observe. I am not saying that I am in favor of creating more acronyms

Can your vendor be too successful?

You may be getting pressure to join a particular tool's bandwagon. This year it could be Drupal, Sitecore, Jive, or Liferay. Next year it will certainly be a different set of names. Our industry is nothing if not faddish. When faced with the bandwagon effect, I encourage you to pause and consider all the angles