Larger enterprises face fundamentally different MarTech challenges than their smaller competitors, with unique strengths and demands relative to smaller competitors.
Make the right MarTech and Digital decisions.
Make the right MarTech and Digital decisions.
Larger enterprises face fundamentally different MarTech challenges than their smaller competitors, with unique strengths and demands relative to smaller competitors.
Tony and I talk about the ideas behind his new book, including the rise of AI-powered consumer agents, the shift toward a post-channel world, and why enterprises need to invest in foundational data, content, and decisioning capabilities.
You may know — particularly if you’ve heard one of my recent podcasts, webinars, or event presentations — that I’ve been working on a new framework for the progressive phases of DAM, detailing tech, practices, and organization for each.
As a subscriber, you have access to all webinars, including public and private ones.
Check out these forthcoming industry-related events.