Customer Data Platforms (CDPs) are rapidly becoming a foundational technology piece in omnichannel martech stacks. They can also serve as a key component in broader digital transformation and customer experience (CX) initiatives.
Unfortunately for you the technology buyer, scores of products call themselves a “CDP,” and perhaps as many platforms in other categories have CDP-like capabilities. Naturally, almost every vendor claims to be a leader, challenger, largest, first, leading, global or some combination of these.
With this much noise in the marketplace, several issues arise, including:
- Many prospective customers have the impression that most of these products are similar and there is not much to differentiate between them.
- When evaluating CDPs for your requirements, it becomes difficult to create an initial shortlist of tools relevant for your requirements. Read More.