Real Story Group Partners with Rosenfeld Media to Publish New Book Series on Digital Technologies
First Book in â€œDigital Reality Checksâ€ Series Focuses on Digital & Marketing Asset Management
Independent analyst firm Real Story Group and user experience publishing and event company Rosenfeld Media have teamed up to develop a new book series called Digital Reality Checks to provide clear explanations about how key digital workplace and marketing technologies work in the real world.
The series can be found at http://rosenfeldmedia.com/books/#digital-reality-checks-books.
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Fig 1. The first book in the Digital Reality Checks series.
The first book in the series, Digital and Marketing Asset Management, was authored by Real Story Group Principal and Managing Partner Theresa Regli, and offers a detailed view on how DAM technology works in practice.
Marketing Technology guru Scott Brinker commented, “If you’re looking for a clear and candid perspective on digital and marketing asset management, this is your go-to guide.”
Subsequent books in the Digital Reality Checks series will include primers on:
- Web Content & Experience Management
- Enterprise Social Collaboration
- Enterprise Content Management
"Digital leaders need to understand multiple foundational technologies,” says RSG Founder, Tony Byrne. “Our partnership with Rosenfeld Media can help those leaders get up to speed quickly.”
"Our UX-focused customers and events are uncovering a growing need to cross silos and disciplines to learn about the intersection of experience and technology,” says Rosenfeld Media founder, Lou Rosenfeld. “But no one wants vendor pablum; digital and UX leaders want the real story on how the tools actually work — and that’s what we’re delivering with RSG.”
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Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.
RSG provides research and advisory services to help customers select and optimize Marketing Technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, Customer Data Platforms, Omnichannel Content Platforms, Journey Orchestration Engines, Marketing Automation & Campaign Management Technologies, and Personalization Platforms.