There's a lot more to web analytics than simply running software. So please join me at a special full day web analytics workshop in Copenhagen on April 16th.

Improving Web Site ROI with Web Analytics will be an intensive treatment on what you have to do to:

• establish and maintain a successful web analytics program
• develop key metrics and reports
• apply analysis to improve website effectiveness, customer satisfaction, and online marketing

Of course there's more. To find out all the details and register, go to:the class information and registration page.

I'll be sharing best practices, tips, and techniques for to apply as soon as you get back to your office.