When budget-building time comes up, many technology customers face the interesting question of how much money to put aside for new software licenses. Even without looking at specific vendors, you might have to tell your manager some ballpark figure for expected license costs.

As an analyst I'm frequently asked about license prices. A recent interesting discussion among peers challenged my views and provided helpful feedback that might assist you in arriving at the right numbers in today's marketplace:

List prices aside, buyers can presently obtain significant discounts on enterprise portals and on Web CMS tools. This may be caused by the increased SharePoint infiltration. A commentary in February on big software discounts and recent numbers from Vignette seems to confirm this trend. SharePoint licensing for websites is the exception that proves the rule. In general if the Web CMS comes from an ECM vendor, it will be more expensive -- potentially way more expensive

With enterprise search at the high end, the reverse is true. The marketplace is seeing strong demand at the moment. Many enterprise-tier search offerings come only as a bundled offering, so there is little list pricing to benchmark against. Deals quickly run into the millions of Euros in large, global, and complex enterprises.

Among the huge array of mid-market vendors across different content technologies -- many them local/regional in footprint -- you can typically find solutions that meet the needs of even organization-wide deployments in most enterprises, but at a factor of five (or more) cheaper than the higher-end solutions

If you are willing to serve as a reference client or appear on the customer list -- or better within a press release -- this is very valuable for the vendor and should help you to get significant discounts. (And of course as you look to evaluate vendors and they provide such testimonials, you should also understand how this game is played.)

Remember that enterprise deals entail complex negotiation and pricing models that ultimately boil down to what the salesperson thinks you can afford. Perhaps needless to say, but still: Implementation costs are higher than licensing costs and open source projects are not necessarily cheaper just because you might save licensing costs.

Thanks to Alan Pelz-Sharpe, Apoorv Durga, James Robertson and Martin White.