Mashing up Web Analytics and Web Content Management
That was the title of a recent piece I wrote for EContent Magazine. To quote:
[T]here is a strong case to be made for integrating your Web CMS with your Web Analytics tool. You face two major opportunities in particular: First, using analytics to improve the effectiveness of your Web content management. And second, using your Web CMS to improve your analytic capability.
You can download a PDF reprint of the entire article here (5 MB).
