Content reusability and multichannel distribution represent music to the ears of any Web publisher. We call this music the "siren song of structure," because nearly all the benefits of reusability depend on being able to structure your content carefully and sustain that structure consistently. In a recent contribution to EContent magazine, CMSWatch argues that if you underestimate the challenges of creating and maintaining structure, you risk getting dashed on the rocks of yet another under-utilized CMS implementation...
Read the EContent article