2012 Web Content and Experience Management Systems Market Analysis
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The Web Content & Experience Management marketplace remains highly fragmented, although it has seen more M&A activity in the past year. Given the plethora of vendor choices, prospective WCXM customers should take a multidimensional approach to identify the best fit for their individual situation.
Customers seeking WCXM solutions face a marketplace divided roughly between platform- and product-oriented suppliers. Each segment carries its own set of potential risks and rewards. This briefing identifies potential problems and opportunities for all of the vendors we evaluate.