[On-demand Briefing] Blurred Lines—Where Should CDP Stop and Journey Orchestration Engines Begin
Customer data and customer decisioning have always gone hand in hand. But where does one end and another begin, and where should a stack leader set boundaries?
In this recorded briefing RSG's founder Tony Byrne reviews recent evolution in customer data and journey orchestration technology. Access it to learn why your choices have changed from even two years ago.
Come away with useful alternatives for shaping the future of your customer-centric tech stack.