One Day, Two Thoughts on the CDP Marketplace December 9, 2019 Lately I've been having a lot of apparently opposing beliefs about the Customer Data Platform (CDP) marketplace.
CDP Scenario 5: Omnichannel & Offline Aggregation November 30, 2018 While most CDPs can support campaigns for digital marketing, not all of them excel at integrating the diverse data sets needed for true omni-channel engagement.