Headless CMS Vendor Update
A fresh look at Contentful and two new additions in Amplience and Cloud CMS.
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Recent Real Story Group Blog Entries
Why Did Salesforce Acquire Evergage CDP?
Evergage CEO & Co-Founder Karl Wirth announced the CDP vendor has been acquired by Salesforce.
![[Webinar] The Right Way to Select Technology for Your New Omnichannel Stack](/sites/default/files/styles/blog_thumbnail/public/blog/Omnichannel%20Stack%20Selection%202020%20small.jpeg?itok=-u84mYo8)
[Webinar] The Right Way to Select Technology for Your New Omnichannel Stack
Customers expect you to engage coherently and consistently with you regardless of channel and continue doing so when new channels emerge. How to get there?
The Real Story on SugarCRM
It becomes as less suitable platform, at least on its own, if you need advanced capabilities in specific areas
Real Story: Example Narrative for Your RFP
Welcome to RSG's latest "Real Story" case study about technology selection.
[Webinar] Revisit Your Choices for Email and Marketing Automation Technology in 2020
Some interesting upstarts have emerged, and some established MarTech cloud vendors are struggling in this space.
Updates to CDP Vendor Research
RSG updated a sizable set of vendor evaluations in our Customer Data Platform research stream.
![[Webinar] How Should You Manage Omnichannel Content in 2020?](/sites/default/files/styles/blog_thumbnail/public/blog/Omnichannel%20Content%20in%202020%20sm.jpeg?itok=VlpqpDph)
[Webinar] How Should You Manage Omnichannel Content in 2020?
Find out what it really takes to redeploy common stories and experiences across channels in the coming decade.
The Omnichannel Content Platform Marketplace Circa 2020
Many vendors today will declare they can support omnichannel content management and delivery — yet few really can.
Real Story: Sometimes an RFI Works Better
RFIs can help you significantly clarify your needs and opportunities...
![Five Mistakes That Can Kill a Technology Project [On-demand video]](/sites/default/files/styles/blog_thumbnail/public/Trend_image_file_1509215973.png?itok=XIivL8KC)
Five Mistakes That Can Kill a Technology Project [On-demand video]
There's nothing worse than seeing a project doomed to fail before the implementation even begins.
Use Business Scenarios to Differentiate Omnichannel Content Platform Vendors
I'll encourage you to focus on your highest business priorities. It will help you avoid everything's-a-top-priority paralysis.
2020 Omnichannel Technology Predictions
As 2019 ends, it's time for our yearly attempt at predicting what we think will come in the new year.
![[Webinar] WCM Marketplace Trends for 2020](/sites/default/files/styles/blog_thumbnail/public/blog/WCM%20Marketplace%20Trends%202020%20rec.jpeg?itok=0EJl-E3W)
[Webinar] WCM Marketplace Trends for 2020
Join this a fast paced briefing about what you can expect to see in the Web CMS market over the course of the year.