Tech Select Series: Negotiating Pricing and Contracts December 10, 2019 The key message here is that you want to start your negotiations early...
One Day, Two Thoughts on the CDP Marketplace December 9, 2019 Lately I've been having a lot of apparently opposing beliefs about the Customer Data Platform (CDP) marketplace.
Going from Journey Mapping to Journey Orchestration December 6, 2019 It’s one thing to map and analyze customer journeys, but what if you want to actually improve them across channels?
Tech Select Series: Implementation December 6, 2019 At some level the implementation phase never really ends... but you can create an environment for adaptable, continuous improvement.
The Real Story on Lexer CDP December 5, 2019 Lexer is a well known CDP provider, but are they right for your strategic business needs?
Real Story: Avoid Massive Checklists December 4, 2019 This story illuminates the problem when feature-based evaluation gets taken to its logical extreme.
Tech Select Series: The Competitive Bake-off December 3, 2019 It's bake off time - where your two vendor finalists compete head to head.
[Webinar] Technology Predictions for 2020 November 27, 2019 What's in store for Omnichannel technology in 2020? Join Jarrod for RSGs top ten key predictions!
Tech Select Series: Filter to Finalists November 26, 2019 The next step in our best practice series is how to filter vendor bidders down to two finalists.
Where Does an Omnichannel Content Platform Fit in Your Stack? November 25, 2019 Like CDPs and JOEs, an OCP seeks to serve as a single source of truth.
[Webinar] New 2020 Omnichannel Vendor Map November 23, 2019 Learn how emerging omnichannel needs are shaping eight key marketplaces.
[Webinar] Shaping Customer Journeys: Is JOE Technology Right for You? November 22, 2019 Join Tony Byrne for a critical review of JOE technology and its potential role in your broader omnichannel stack.
Tech Selection Series: Conducting Vendor Demos November 21, 2019 Demos can be very revealing, certainly about the vendor, but also about your own requirements.
Journey Orchestration Vendor Evaluation Updates - NICE and Genesys November 20, 2019 Still more of a multichannel-oriented marketplace