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Recent Real Story Group Blog Entries
![[Webinar] DAM Marketplace Trends for 2020](/sites/default/files/styles/blog_thumbnail/public/Trend_image_file_1577810996.jpeg?itok=ofVr9xrd)
[Webinar] DAM Marketplace Trends for 2020
This fast-paced briefing will empower potential DAM technology customers to make effective decisions in 2020.
New Survey of Customer Journey Mapping Tools
This advisory paper surveys your broad options for journey mapping tools.
![[Webinar] CDP Marketplace Trends for 2020](/sites/default/files/styles/blog_thumbnail/public/Trend_image_file_1576522512.jpeg?itok=kuNG8ZPs)
[Webinar] CDP Marketplace Trends for 2020
Join this fast-paced briefing for a tour of what's likely to change (and not) for CDPs in 2020.
Real Story: Honing in on the Right Marketplace
Before creating vendor lists, invest in researching which marketplace you should be exploring.
Real Story: When the Shadow System Goes Dark
To involve IT... or to not involve IT? Can you relate to this question?
Tech Select Series: Piloting Your Solution
You want to plan it like a real implementation, learn key lessons and gauge your readiness...
Tech Select Series: Negotiating Pricing and Contracts
The key message here is that you want to start your negotiations early...
One Day, Two Thoughts on the CDP Marketplace
Lately I've been having a lot of apparently opposing beliefs about the Customer Data Platform (CDP) marketplace.
Going from Journey Mapping to Journey Orchestration
It’s one thing to map and analyze customer journeys, but what if you want to actually improve them across channels?
Tech Select Series: Implementation
At some level the implementation phase never really ends... but you can create an environment for adaptable, continuous improvement.
The Real Story on Lexer CDP
Lexer is a well known CDP provider, but are they right for your strategic business needs?
Real Story: Avoid Massive Checklists
This story illuminates the problem when feature-based evaluation gets taken to its logical extreme.
Tech Select Series: The Competitive Bake-off
It's bake off time - where your two vendor finalists compete head to head.